- Words Josephine Amstad
Toronto DIY pop prodigy, AVIV, documents teenage heartbreak with her latest single “Failed English”.
Growing up, rather than spending her weekends at the mall, Toronto singer-songwriter and multi-instrumentalist AVIV whiled away her time scanning record shops with her family, picking up classics from Fleetwood Mac and Radiohead. At six years old, AVIV started piano lessons and eventually picked up the guitar, all the while writing poetry that inevitably transformed into songs.
Her musical background evidently paid off, as at only fifteen, she is already making her mark on the scene with her whimsical bedroom pop that sounds both modern yet nostalgic. With her previous releases earning her streams in the millions and coveted spots on Spotify playlists, the artist is perfecting the art of transmuting teenage emotion into enthralling alt-pop masterpieces.
Now, AVIV unveils her latest track “Failed English”, which ebbs with catchy melodies, silky synths and funky beats. The track highlights the ‘incongruity of the narrative,’ explains AVIV, ‘—detesting your ex while missing them.” The single is accompanied by sugar-sweet visuals that see AVIV parading around her bedroom and school, evoking memories of old school rom coms.
AVIV explains, “I’m just a teenager who acts much older, still gets excited about little things, and really loves to over-analyze her emotions and put them into music. I try to be true to myself with everything I do. The more AVIV the music is, the better.”