- Words Liam Cattermole
Streetwear stalwarts Aries serve up a cocktail of Y2K goodness, collaborating with Californian lifestyle brand Juicy Couture.
It’s been a busy week for Y2K. Predicting the trend’s decline, many commentators questioned the relevance after PFW and began to forecast a successor. However, according to Aries and Juicy Couture, the ’00s are here to stay. Playing on the sex, drugs and rock’n’roll lifestyle of LA, Juicy’s birthplace, the brands’ debut collaboration pays homage to Nudie Cohn. An American tailor known for sequin-covered suits, his elaborate outfits adorned the bodies of its era’s most famous celebrities.
‘Rhinestoned Cowboys’ is therefore a fitting title for this collection. Featuring shrunken tees with diamantés emblazoned across their midriffs, the linkup embodies Aries’ unisex approach. Other standout pieces include snakeskin velour tracksuits, faux fur tie die hoodies and encrusted body suits. Giving bleary-eyed Paris Hilton after a heavy weekend, the capsule’s cosy and hedonistic nature suits the brands’ different lifestyle approaches. Aries loves ripping up the rule book, and with a streetwear finesse, its given new meaning to Juicy’s Y2K dynasty.
Elsewhere, heaven by Marc Jacobs and Kiko Kostadinov joined forces for a surprise capsule. Fusing Kiko’s asymmetrics with Heaven’s cute graphics, the collection sprinkles a dusting of grunge flair on peak Y2K fashion. With nostalgia a core element of both designers, it’s unsurprising that 90s and 00s fashion is referenced so heavily. Modelled by Beabadoobie, v-neck knits, shabby skirts and trim t-shirts feature in the lookbook. Shot by Sharna Osborne for added Y2K allure, the collection’s vibrant jewellery brings a cuddly verve to round off a strong debut collaboration.