- Words Liam Cattermole
Midas The Jagaban runs us through her musical firsts, from unreleased hits to being awestruck by The Weeknd.
Midas The Jagaban is the masked maverick front and centre of the current Afro-pop zeitgeist. Hailing from south London, but with Nigerian heritage, the artist epitomises this generation’s propensity to experiment with African genres to create something entirely new. The second edition of her revered ‘Midas Touch’ EP series is set to drop on November 17, marking a new chapter for the elusive lyricist.
In the Yoruba part of Nigeria, Jagaban is the name given to someone who’s fearless; someone who’s unfazed by others and carries themselves with intent. Midas’ music holds similar weight. Speaking with purpose over floor-filling party anthems, the polymathic vocalist lets her lyrics do the talking. Which explains her masked persona. Wearing a variety of headpieces to disguise her identity, she wants to be judged on her art rather than any preconceived ideas one may have of her. Transparency, in the social media era, has been paramount to the success of so many rising stars, but not for Midas.
Freestyling at school and listening to Afrobeats’ biggest names, music connected Midas with her Nigerian roots. It’s why she first forayed into making art herself. Having a diasporic upbringing allowed the Ms Banks-approved artist to provide a fresh perspective on the scene, bottling up south London’s sounds with the producers who defined her youth. The result has seen Midas experience viral moments on TikTok and build a loyal fanbase who embrace her musical metamorphoses.
‘Louis Vitty’, featuring Cameroonian superstar Tay C, is a shuffling earworm taken from ‘Midas Touch Vol 2’. The project, set for release next month, promises more moments of her uniquely thrilling sound, fusing hypnotic Afrobeats with dazzling R&B. To celebrate its release, here, we spoke with Midas The Jagaban about her musical firsts, from unreleased hits to being awestruck by The Weeknd.