Kem Cetinay’s latest Primark edit combines comfort with style, preparing you for relaxing nights and cooler temperatures.

Since Kem Cetinay became Primark’s menswear ambassador and started releasing collections with the brand, his clothing line has gone from strength to strength. For Autumn, the smart-casual aficionado has turned his attention to cooler days and cosy nights; the edit is packed with wardrobe staples perfect for seasonal changes. 


Combining comfort with style, Kem’s latest looks feature different light layers. Versatile long sleeves, shackets and overshirts will help you battle through Autumn’s indecisive weather conditions.

Elsewhere, the Essex native is bringing luxe loungewear flavours for relaxing evenings or work-from-home sessions. The two-piece tailored tracksuits come in a range of neutral tones, providing an easy-to-wear everyday look.


As well as off-duty tracksuit sets, Kem’s new collection features smart-casual co-ords in various statement-making silhouettes. Office attire has never looked more effortless than the suave tapered sets.

Historically, one of the collection’s most popular ranges is its everyday essentials. A new season calls for fresh innovation, and responding to trends, Kem’s broadened the brand’s horizons further. Coming in two colourways, charcoal and ecru, the all-new box T-shirt is a seriously stylish piece that will elevate anyone’s everyday outfits. Go-to polo shirts and classic crew necks are also available to shop in-store and online. 

Kem’s Primark collections are amongst some of the most popular menswear collaborations, and this season shows why. Encouraging buyers to step out of their comfort zone, the edit mixes sophistication with simplicity, while getting us ready for cooler days and longer nights.  

Kem X Primark MAN’s Autumn range is available in-store and online now.

Related Articles

Kem Cetinay Is In Pursuit Of Perfection

Celebrating his latest Primark collection, Kem Cetinay talks his style evolution, creating the perfect T-shirt and more.