Embrace your inner Avril with Heaven by Marc Jacobs’ new line of hair colours, with three metallic shades.

Following their viral high school stint with Blumarine, Marc Jacob’s grungy sub-label Heaven is joining forces with Bleach London to bring maverick makeovers to Gen-Z. The ‘Shades of Heaven’ limited edition release includes three vibrant (and vegan) semi-permanent shades: metallic pink, luminous green, and rusty, vibrant red.


As according to the accompanying campaign shots, mixing and matching the tones is very much encouraged. Photographed by William E. Wright, the shoot shows the models transform from bookworms, gym rats, and corporate types into too-cool-for-school Heaven poster kids. From models with green and pink dip-dye, to arty types’ favourite shaved head dye designs, Bleach London is showing us that punk is back in the city.

Facilitating DIY dye jobs to the masses, British brand Bleach London has become known for its expansive range of semi-permanent hair colours. They’ve several salons around the capital, including one mere metres from Heaven’s first UK store in Soho. Now, the grunge of London can traipse between the two subcultural hubs, dye in hair, distressed designer band tee in bag.


Following Heaven’s string of heavy-hitter tie-ups and collabs with the likes of Kiko Kostadinov, Pamela Anderson, and Michele Lamy, this drop’s got the alternative beauty world on the edge of its seat. Heaven by Marc Jacobs x Bleach London is available online at Marc Jacobs and Bleach London.

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