‘Highbiscus’ by J.Lauryn

Having amassed billions of streams thanks to her work as a songwriter for artists like Post Malone and BTS, J.Lauryn has spent the last few years forging her path as a rhythmic-reggae and hip-hop artist. Her new album, Highbiscus, is one of 2024’s most hotly anticipated releases.

 

J.Lauryn releases her latest album, Highbiscus, on April 5th, marking a long-awaited, significant body of work from this acclaimed hip-hop artist and songwriter.

 

J.Lauryn hails from the small town of Kailua, in Hawaii – which still inspires her music today. Since growing up in Hawaii, her story is one of crossing continents, moving with the biggest names in the music industry, and writing billion-streaming hits. She is perhaps best known as an eight-time RIA platinum-selling songwriter, having co-written songs for artists such as Post Malone, BTS, Blackpink, Ziggy Marley, Ty Dolla $ $ign, French Montana, and Jessie J.

 

The artist began her career as a professional backup dancer before orbiting closer to the music industry, where her talents were in huge demand.

 

As a recording artist, J caught a massive break when she had a standout appearance on VH1’s The Big Morning Buzz in Times Square in 2015. Here, she performed her original song ‘Criminal Love,’ off her debut EP ViBeS & HiGhS.

 

Around the time she did this, she co-wrote songs on Ziggy Marley’s self-titled 2016 album, which helped her earn a coveted GRAMMY Award following its release. Propelled by this success, she self-produced, wrote, and engineered her debut album, Golden Year. The album served as the first taster of her electrifying ‘rhythmic reggae style.’

 

J’s career since 2017 has been marked by her solo work and her work as a writer for other artists. She co-wrote her first hit single, ‘Goodbyes,’ for Post Malone and Young Thug in 2019. She also placed on BTS’s Map of the Soul 7, the highest pre-ordered album of all time in 2020.

 

J.Lauryn has shared other notable singles throughout the last few years, even while she’s helped major global artists find their sound. In 2021, she collaborated with electronica group Cash Cash for their song ’42’ – which gained over 12 million streams on Spotify.

 

In 2024, J shared the hotly anticipated news that she’d be focusing almost exclusively on her solo work for the foreseeable future, confirming that now was the time she’d chosen to “step into the light as an Artist and out of the shadows as a Songwriter.”

 

After a seven-year wait, she rapidly dropped four singles –  ‘Bad To The Bone,’ ‘Pretty Hi,’ ‘Who The Man,’ and ‘Catch That Groove.’ This previewed what was coming on her new album, Highbiscus.

 

The album, which was entirely self-produced and self-written, is a punchy 11-track masterwork. Highbiscus showcases just how adept J is when it comes to her rhythmic reggae hip-hip sound while she also offers listeners eloquent, quickfire rap verses, all of which are as articulate and hard-earned as they are confident and swaggering.

 

This artist has built an unprecedented international music career by working doggedly in the shadows. Her long-awaited emergence into the limelight couldn’t be more timely or brilliant.

 

Highbiscus drops on April 5.