If Not In This Life by Lioness

Namibian rap sensation Lioness is back with her highly anticipated third studio album If Not In This Life, a powerful reflection of motherhood, ambition, and artistic freedom. Initially conceived while she was pregnant with her first child, the album’s creation was shaped by the deep emotional and creative shifts Lioness experienced during this transformative period. After giving birth, she faced moments of doubt, even contemplating stepping away from music altogether. But instead of retreating, she channelled her journey of self-discovery and renewal into this 13-track opus, creating her best work yet.

The album’s title speaks to Lioness’ reflection on life’s brevity and the importance of embracing your passions. Each song on If Not In This Life serves as a meditation on living fully and without hesitation, from the empowering themes of women’s independence to her bold celebration of Namibian culture. Sonically, Lioness takes risks, blending genres and experimenting with diverse soundscapes that showcase her growth and versatility as an artist. From the futuristic Afro-eclectic opener ‘Tic Tac’ to the unapologetically braggadocious ‘Feel Good’ and the summer-ready ‘Selecta’, the album exudes confidence and a boldness that highlights Lioness as one of Africa’s top rap talents.

With tracks like the introspective ‘Never Won’ and the smooth romance of ‘Alive’, If Not In This Life sees Lioness in her full creative power, taking risks while staying true to herself. This album isn’t just music; it’s a declaration of artistic freedom, resilience, and the unwavering pursuit of dreams—whatever life may bring.