- Words Isabelle Cassidy
A match made in whimsical fashion heaven, cult streetwear brand Lazy Oaf has teamed up with Crocs for a trippy footwear collection.
Releasing this month, Lazy Oaf has teamed up with Crocs for a highly-covetable limited edition collection of rubber footwear. The quirky collaboration includes three exclusive designs, with neon colours, shoe charms and stacked soles galore.
Known for their irreverent apparel, London-based streetwear brand Lazy Oaf are a firm favourite for designs that push boundaries. In keeping with their signature love for the surreal, the three-part drop leans into extra-terrestrial inspiration for plays on iconic Crocs silhouettes. A shoe that is still experiencing their major resurgence, Crocs have recently seen various other collaborations including designs with Salehe Bembury and Balenciaga.
The first of the trio, a slime green Classic Clog, comes full of custom Lazy Oaf Jibbitz™ charms. The second purple Classic Lined Clog is accessorised with an oversized three-eyed teddy, apparently a nod to the ‘city destroying monsters of cult doomsday movies’. The third of the set, a Mega Crush Clog, includes a super-chunky spray dyed platform sole, also inclusive of customised charms.
Speaking on the collection, Lazy Oaf Founder and Director Gemma Shiel describes her own love for Crocs during lockdown: “I’m not sure how my toes would have gotten through the pandemic without the most comfortable shoes on the planet”. A feeling shared by many converts to the soft soles, she continues: “we think they’re the ultimate shoe for anyone craving that ‘Lazy’ lifestyle”.
The campaign for the collab has been brought to life by London-based set designer Penny Mills, and photographer Laura Allard-Fleischl. With the creative attention to detail we’ve come to expect from Lazy Oaf, they collectively enacted three distinct visual worlds for each shoe. The aesthetic aims for ‘sci-fi meets nostalgic gaming’, and we’re sure these items will sell out almost instantly.