Izzi De-Rosa, Queen of “Brat Pop”

I just keep pinching myself, it’s so unreal. I’ve been using TikTok to just get my name out there and I haven’t released any music – I’ve just been using it for things like creating songs about things I see around London, and my tattoos and stuff. I had this song, and I love it so I put the video up of me showing this guy that I’d been hanging out with a verse I’d written about him.

I don’t even know why I did it, and I don’t know what came over me because it was like the third time we’d hung out. “Can I record your reaction?” I said, and I don’t think enough people realize that it was so genuine. He’s also a musician so I think he thought that it was like a promo thing – he did not realize it was about him!

The video went crazy. I didn’t really expect it to have that reaction. I just thought I’d get a few views. But within a week, it was at almost 2 million views. My first thought was “Shit, this is crazy!” Because of the algorithm, you blow up like 2 or 3 weeks later, so I just thought the reaction it originally got was what it got. The links in the comments of people making their own are really cute. It really messed up my release schedule – I was going to release more jazz music over the year, and eventually became more of a pop artist.

The universe just throws these situations at you. I just think everything happens for a reason.

I got a lot of followers and then attention from labels, and back in the day to get that attention, especially from labels, you had to graft for years and years, to create a body of work like a mixtape to then present to them.

With those ones, I just go for a walk looking for something to write about, but the songs I make as a musician are based on my real life. In terms of writing my music, something will happen to me and I’ll write about that. The TikToks are really to keep people engaged, saying “I’m still writing and I’m going to show you what I can do”. It’s quite a nice way to show off your music without ruining the hype around a natural release.

For my music – and it’s cringy to say this, but – it’s almost therapy for me. I want to process my emotions and the events that I’ve gone through in day-to-day life through writing. When I release it and see it connect with people, I’m so elated. I feel like we’re all so busy with life that we forget that we’re all sharing this same experience. Those feelings of heartbreak, anger, or falling in love are universal. When I write about those things that are just so personal to me, it’s so amazing to see people print their own experiences onto that.

I think as humans we all have this weird obsession with love and being loved. It’s part of growing up. The thing with heartbreak is, it’s not just romantic – if you see an older person sitting alone, you may feel a slight heartbreak.

I did my undergrad at Leeds in Philosophy, and I ended up staying there for 5 years. I was on an MA course and I had an existential crisis, so I scrambled to get into the music college. I had to go as far as tracking down the Head of Year’s number and calling him! From there I spent a lot of time in the Leeds music scene.

Then I moved back to London in the midst of the first lockdown. But in Leeds, I was in a music collective, and I see it as my training ground, just doing gigs 3 nights a week. But I went back to London and spent the rest of the lockdown writing in my bedroom finding my sound, my aesthetic and just transitioning into a professional artist.

I wouldn’t say Lily Allen, maybe just because of my accent! But some of my influences are from the early 2000s: the Sugababes, Avril Lavigne, and Katy Perry. But I guess they’re all American so if you add the London sound, there are the Lily Allen vibes.

I love that!

It is kind of about owning it. For females in the music industry, I think it always seems as though the words “brat” and being “sassy” have a negative connotation. I think it also ties in with writing about love – love can make you act like a brat sometimes.

The early 2000s was a cool combination of grunge and pink things, watching movies like Freaky Friday. Britney Spears in velour tracksuits and the Barbie aesthetic – I love that fusion. Some people now will be one or the other, and back then everyone looked so effortlessly cool. Think videos of Christina Aguilera at the GRAMMYS. Now everyone tries to follow the trend, but back then everyone owned the trend. Musicians and actors of that era all have their own thing going on, the likes of Destiny’s Child and Lindsay Lohan.

Headlining Glastonbury, a collab with Olivia Rodrigo which would be like an early 2000s version of Doja Cat and Saweeties “Best Friends”, but with a Brit pop grungy vibe. And a GRAMMY.