To support nightlife communities affected by the global crisis, Jägermeister is launching a limited edition bottle with support from project ambassador, Peggy Gou!

It is the first time in Jägermeister’s history they have altered the iconic bottle’s front label, back label and bottle cap to support the party-goers and music industry which holds Jägermeister close to their heart.


internationally renowned illustrator, Max Löffler, has designed the conceptual artwork to combine the elements of a portal, a tunnel and a light beam on the horizon, symbolising the unprecedented times and the path towards better days and hope. The back label reads, “The good times will come again. Until they do, this bottle is for those who make the night. Together, we support them. Together, we will #SaveTheNight.” Here here!


The global fund will be used to help artists, creatives, bartenders and club-owners who are facing never-before-seen hard times and are struggling to make a living under the #SaveTheNight initiative!


Our favourite DJ Peggy Gou has taken on the role of ambassador for the project, and revealed, ”It’s a privilege to partner with Jägermeister to donate €1,000,000 to support nightlife around the world. The nightlife community is suffering and we need to stand together and help each other through this very tough situation. If we can find a way forward, I’m sure our best nights are yet to come”.


The #SAVETHENIGHT Limited Edition Bottle is exclusive to for £17.

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