Taking us on a three-city tour celebrating cultural exchange, HOMECOMING, Jameson and Patta's first #ALLCONNECT event lands in London this bank holiday.

This summer, Jameson & HOMECOMING have announced a new creative project, #ALLCONNECT, in collaboration with Amsterdam-based streetwear brand Patta. The initiative will see the three brands connect over three continents — in London, Lagos and Atlanta — with a series of events championing local talent in each city through curated lineups of artists, special guests and surprise appearances. Spotlighting African music, talent and culture, #ALLCONNECT is a celebration and cultural exchange for creative communities globally.


The project kicks off this bank holiday weekend on Monday evening, the last day of Notting Hill Carnival, at Laylow in west London. With a lineup including DJ Obi, Teezee, Julie Adenuga, Izzy Bossy and Patta Soundsystem – with more guests yet to be announced – it’s a party not to be missed. 

Since its inception in 2017, HOMECOMING has proudly championed African creatives across fashion, music and sport through a range of projects – including their legendary Lagos-based HOMECOMING festival, which has seen performances from the likes of Rema, Tems, WizKid, Davido, Tiwa Savage, Skepta, J Hus and Lancey Foux. Growing globally each year, #ALLCONNECT is focusing in on expanding the community in London and Atlanta.


“All eyes are on Africa, and it’s a very exciting time. HOMECOMING has been building a global community over the past five years and organically amplifying African creatives,” comments Grace Ladoja, the Founder of HOMECOMING. “With #ALLCONNECT we are excited to connect people in real life, taking them out of Africa for the first time to the UK and USA, and bringing people to Lagos for their first HOMECOMING experience, offering a unique opportunity of genuine connection. Patta is our family; they have supported us since the first HOMECOMING Lagos, so we are excited to collaborate to make some exclusive products. We’ve also worked with Jameson since 2017, so excited to bring this project to life – together, we are continuing to widen the circle!”


Co-Founder of Patta, Gee, adds: “HOMECOMING for me has been a life changing experience. In so many different ways it’s hard to catch in a couple of sentences, so I’ll do it in a couple of words instead: Inspiration, Learning, Blackness, Excellence and Friendship.”


Register for free tickets for this weekend here. The #ALLCONNECT tour continues on Saturday 3rd September in Atlanta, finishing up in Lagos on Sunday 11th September.

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