Luxury footwear pioneer, Professor Jimmy Choo OBE, has announced the launch of a dynamic new higher education fashion academy in the heart of London.

Opening its doors this September, the JCA | London Fashion Academy aims to nurture the fashion talent of tomorrow, galvanising London’s creative community post-pandemic and build on a sector which in the UK generates over £100 billion annually.*


The Academy’s courses will combine the latest teachings in contemporary design with the entrepreneurial skills required to set-up and drive successful fashion brands of the future. Students will be nurtured as emerging professional designers through a mentoring approach and will be provided with a level of access to internationally recognised design leaders unrivalled by traditional colleges and universities.


“The Academy has been years in planning, so we are delighted to be opening its doors this September,” said Professor Jimmy Choo. “London is a global fashion hub and has created many of the world’s most exciting and groundbreaking designers. Rarely though do these designers leave higher education armed with the combined knowledge, skills and resources needed to create, launch and build brands successfully on the global stage. The Academy will help bridge those gaps and truly nurture internationally-focused and highly entrepreneurial design talent.”


Housed in a Grade I period property, the JCA campus is situated in Mayfair, a stone’s throw from the iconic Savile Row, the cradle of tailoring-led global craftsmanship.


“Fundamental to the DNA of the Academy is the focused interest in supporting aspiring designers to transition between higher education and entrepreneurship”, states Stephen Smith, CEO and founder of the JCA | London Fashion Academy. “At the Academy we will professionally incubate our students as emerging designers through a mentored approach, supporting them through our extensive network of global fashion contacts. This means our students will begin their professional lives from the moment they enter the Academy, developing their craft by establishing their own brand label, working in professional studios and through exhibiting, showcasing and trading in a luxury Mayfair location.”


The JCA | London Fashion Academy, will provide four carefully selected courses for its opening year:

  • Foundation Diploma in Fashion
    • BA (Hons) Fashion: Design, Branding and Entrepreneurship
    • BA (Hons) Fashion: Design & Accessories
    • MA Fashion Entrepreneurship in Design & Brand Innovation


Students and emerging designers can discover more information about the JCA and apply for courses from today via the website, The academy will also offer bursaries to a select number of students.


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