On the road to being the heartthrob baller of 2024, England midfielder, Jude Bellingham scores a collaboration with SKIMS as their new face.

Move aside Jack Grealish (and your viral calves), there’s a new golden boy in town, and he’s here to steal your heartthrob crown. That’s right, the man of the hour is none other than Jude Bellingham, who’s making headlines for multiple reasons. Firstly, his cracker of a season at Real Madrid securing their Champions League victory, and secondly, his new steamy SKIMS Men campaign, that’s putting everyone and their mothers into a chokehold.


Joining the cadre of A-listers who have starred for Kim Kardashian’s shapewear brand, from musicians like Usher and Ice Spice, to sporting stars such as Neymar Jr. and Patrick Mahomes, SKIMS switches play by featuring Jude just in time for the 2024 EURO’s, set to kick off this Friday.

Shot by renowned fashion photographer, Katja Rahlwes, the German creative captured the Dudley-born player in SKIMS Mens Cotton and Stretch collections. With the tones of the boxers ranging from a dark grey to a light cream, the materials followed suit, ranging from lightweight materials to mid-weight cotton blends. Wearing nothing but the boxers—with his shredded upper body on show—the pictures scored a belter on social media, with admirers thanking SKIMS for doing “God’s work” by posting the racy photographs.

To promote the campaign SKIMS took to Instagram posting various clean-cut pictures of the boy wonder, with impressive taglines. Calling him the “record-breaking” player, Jude’s praises didn’t stop there with the brand captioning one post, “The best of soccer meets the best of underwear,” and deeming him simply “unmatched.”


The Jude Bellingham’s Essentials are available now to buy from SKIMS’ website.