Juicy Couture unveils ‘Part Two’ of the brand’s 25th anniversary celebrations: a capsule emblazoned with graphics adapted from legendary ‘Juicy Crest’ artwork.

The 25th Anniversary of fashion’s most famous tracksuit continues to be celebrated, this time via an all-new loungewear capsule realised with crest detailing inspired by the brand’s original artwork, exclusively re-issued to celebrate this milestone.


The signature, much-loved Juicy crest is updated for 2021 via the slogan “In Juicy We Trust”, across a capsule for the brand’s White Label offering. Juicy’s new velour collection is seen across a range of four tracksuit colour ways; Powder Blue, Quiet Grey, Almond Blossom and Black; as well as a selection of jersey tees.

Bringing the collection to life, Juicy Couture unveils a new creative campaign. The visuals, lensed by Roxy Lee and styled by Borys Korban, capture essential Juicy essence – inspired by an unapologetic celebration of off-duty celebrity style, subversive glam and offbeat, Y2K attitude.


The crest collection is available exclusively on www.juicycouture.co.uk

Related Articles

Ganni and Juicy Couture Team-Up for a Noughties Collab

The 2000s are calling and Ganni x Juicy Couture are the latest pair of brands ready to answer - in the form of a 13 piece collaborative collection.

Juicy Couture Champion Female Athleticism in New AW21 Campaign

Juicy Couture reveals its stunning Autumn Winter ’21 campaign and collection, with a focus on championing female resilience and athleticism, whilst honouring an 80s aesthetic.

Juicy Couture is Back to Fill Everyone’s Y2K Needs

The figure-hugging, rhinestone-popping, all-matching clothing brand revisits nostalgic velour classics in its striking SS21 campaign.