- Words Solly Warner
Juicy Couture unveils ‘Part Two’ of the brand’s 25th anniversary celebrations: a capsule emblazoned with graphics adapted from legendary ‘Juicy Crest’ artwork.
The 25th Anniversary of fashion’s most famous tracksuit continues to be celebrated, this time via an all-new loungewear capsule realised with crest detailing inspired by the brand’s original artwork, exclusively re-issued to celebrate this milestone.
The signature, much-loved Juicy crest is updated for 2021 via the slogan “In Juicy We Trust”, across a capsule for the brand’s White Label offering. Juicy’s new velour collection is seen across a range of four tracksuit colour ways; Powder Blue, Quiet Grey, Almond Blossom and Black; as well as a selection of jersey tees.
Bringing the collection to life, Juicy Couture unveils a new creative campaign. The visuals, lensed by Roxy Lee and styled by Borys Korban, capture essential Juicy essence – inspired by an unapologetic celebration of off-duty celebrity style, subversive glam and offbeat, Y2K attitude.
The crest collection is available exclusively on www.juicycouture.co.uk