- Words Laviea Thomas
- Photography Paolina Stadler
- Photography Assistant Damani Franklin
- Fashion Yves Alawe
- Fashion Assistant Natalie Ruvimbo
- Grooming Tracy Walls represented by Creatives Agency
- Production & Location Studio Notion
KC Pozzy tells us about his highly-anticipated return to music, dream collaborations and more.
Known for popular releases “Eyes On You”, and “Who Gave You That”, if KC Pozzy isn’t an artist already on your radar, he should be. Throughout his music, KC merges his Nigerian heritage and culture into a blend of tropical afrobeats and smooth R&B hits.
Dropping debut EP ‘New King is Born’ in 2016, the seven-track project shared a glimpse of the rapper’s distinctive vocal flow and is the official groundwork of his effortless storytelling skills. Returning recently from a three-year hiatus, KC’s brand-new single “10:10” makes for a highly-anticipated return and is accompanied by a seductive music video.
Having previously worked with lauded music industry figures Ms Banks, and producer Rymez, it’s fair to say both these opportunities have contributed as major career-defining moments for the artist. More than just a rapper, KC is adamant to be a voice that people can look up to for reassurance. Regularly sharing inspirational quotes with his Instagram posts, the artist reiterates that humbleness and perseverance are the keys to success.
We spoke to KC Pozzy about returning to music after a three-year vocal rest, collaborating with producer Ayo Beatz, and what’s next.
You’re currently working towards the release of your brand-new single “10:10”. Can you talk to me a bit about what this track’s about?
My inspiration for my new single “10:10” is for all the ladies out there, this song will uplift the way women see themselves, as it describes the abstract of a beautiful lady.
What’s the meaning behind the title?
The meaning being “10:10” describes someone that doesn’t leave any stone unturned and is top of the class when it comes to the full package of a beautiful lady. From the outfit to the footwear, including all other aesthetics that complement their look make them 10/10. The title was derived from the first line of the chorus ‘“10:10” in the face’.
This track sees you collaborate with producer Ayo Beatz, what was it like to work with him?
Working with Ayo Beatz is always a vibe, anytime we are in the studio we always have this creative energy that brings out the best in us and we always end up leaving the studio with a banger. I have been working with Ayo since 2016, and I have over eighty records with him. He is a whizz when it comes to producing and super quick at understanding any idea I bring forward. He helps me bring ideas to life musically and has been such a blessing in my musical journey.
You’ve just come away from a three-year hiatus, I read that in between that time you lost your voice. What did you get up to during your vocal rest?
Losing my voice during those three years was one of the toughest periods in my musical journey, I thought it was never going to come back. During my time away from recording, I focused my energy on writing, socialising and making new memories. I also got into living a healthy lifestyle, hitting the gym regularly and running three-five miles, four times a week.
Was it quite scary having to step into the studio again after being on vocal rest for so long, or did you naturally feel ready to start making new music again?
To be honest, it was a little bit of both, but naturally, I couldn’t wait to get back in the studio. I was 100% ready to come back hard with good music. I was eager to record all the ideas that I had written during my time off, and I am pleased with the way they all sound so far.
Now making your return to the fast-paced environment of the music industry, what would you say your goal is? What message do you want to convey with this chapter on new music?
As you mentioned, the music industry is one of the toughest, cut-throat, and fast-paced industries. My main goal is to continue showcasing my unique afrobeats style to the wider market. I have been focusing on my production musically and visually, I have also put a lot into developing my brand, look and much more. Therefore, I am confident that I have what it takes to be up there with the Davido’s and Wizkid’s. The message I will like to pass out there is that never give up, even though it may seem there is no hope or light at the end of the tunnel, never give up and keep chasing and going for your dream.
What inspirations did you have in mind when creating the music video for your new track “10:10”?
I wanted to create something that showcased the vibe and some key lyrics in the song. It was important to get the right person to bring it to life for me, that is why I enlisted my long-time collaborator Photographer X. Similar to my relationship with Ayo Beatz, Photographer X gets me and really takes his time to understand my idea and executes it flawlessly. I am really glad about the way it came out and I hope the supporters like it, as I do.
You’ve previously worked with producer Rymez and have been featured on Ms Banks’ track “Car Key”, that’s great. Are there any artists, in particular, you’d really like to work with?
Working with Rymez and featuring on Ms Banks’ “Car Key” single has been an amazing experience. Both of them bring something unique musically, and it has been a pleasure to share a space with them. In the future, I would like to work with Davido one day. I believe we have a similar type of energy, style and swage when it comes to music, and we are the same star sign, so I believe we would get along very well and create bangers.
What do you have in mind for the future? Any bucket list goals?
My goal is to collaborate with A-list artists and drop more music, I see myself exploring different styles of music to expand my repertoire. I’d like to have a European tour in the near future too, and put together a big concert in my home country, Nigeria.
What’s next for KC Pozzy?
More music, more vibes, more collaborations and more content. Can’t wait to release all the records I have been working on. You can expect a headline show from me in 2023, and I hope to see you there.