- Words Liam Cattermole
The incredibly unexpected link up between KidSuper and Barnsley FC sees Colm Dillane designing the football team’s kits for the upcoming 2023/24 season.
Football’s a game full of surprises, but no one could have foreseen KidSuper teaming up with English Football League One side Barnsley FC. Designing the Tykes’ home, away and alternative kit for the 2023/24 season, brand founder Colm Dillane has dived into the club’s archives and made a collection true to Barnsley’s rich history.
Previously collaborating on a pair of PUMA Kings, as worn by superstars like Pelé and Diego Maradona, Kidsuper’s ongoing PUMA partnership has revelled in unconventionally. For SS21, Colm took his Brooklyn brand to Brazil for a collection influenced by São Paulo club Palmeiras; the designer’s favourite team.
Of course, this isn’t the first time that football and fashion have rubbed elbows. Armani and Napoli, Off-White and AC Milan, Drama Call and Manchester United have all pursued lucrative partnerships in the past few years. However, KidSuper connecting with Barnsley feels particularly unusual. But we aren’t against it by any means.
The process started with an in-depth exploration of the club crest and the former Premier League side’s archives. Colm liked the team’s 1989/90 home kit, known to fans for its iconic ‘Shaw Carpets’ sponsor and star design. The jersey remains a favourite, and it seems Kidsuper is committed to looking to the club’s past to determine its future.
The kit showcases the club’s traditional red, white and black colours. Colm has added a more pronounced collar, moved the badge centrally and created a gradient effect across the jersey. The Toby Tyke emblem has also been reinstated on the third kit, harking back to the team’s special past.
Take a closer look at the Kidsuper and Barnsley FC kits on the club shop now.