- Words Solly Warner
Lacoste is teaming up with the iconic Polaroid brand for a technicolour capsule collection that’s bold, colourful and fun.
For Spring 2021, Lacoste dug deep into Polaroid’s legendary, glossy, vibrant, and cultural heritage. Inspired by Polaroid’s famous rainbow logo from its first instant colour film developed in 1963, the Lacoste X Polaroid collection centres around the distinctive blue, green, yellow, orange and red rainbow from the creative brand.
The Lacoste crocodile marches across bold, block-colour backgrounds on classic polos and hoodies, while polo dresses and shirts in oversized stripes make for a supercharged silhouette that stands out. Accessories also feature the full-colour treatment, as white sneakers get subtle colour-flash accents, tennis shoes go rainbow-striped, and caps, watches and backpacks are a concentration of high-energy sporty style.
The crocodile has taken centre stage with the pièce de résistance – a limited-edition Polaroid 600 instant camera. For Lacoste Live, archive Lacoste images are layered onto colourful oversized polo shirts, hoodies, T-shirts and track pants.
The Lacoste Live X Polaroid collection is available online and in selected stores in Paris, New York, Milan, London and Shanghai.