Lee Jeans Tap The Brooklyn Circus for Capsule Collab

Looking to inject some cowboy energy into your wardrobe? Beloved by many around the world, Lee have the answer. A denim and apparel brand drawing on 133 years’ worth of experience, in their latest collaboration, the brand have tapped The Brooklyn Circus (BKc), a Black-owned prep wear brand.

United through the connection of craftsmanship and telling stories through style, the Lee x BKc collection draws both on Lee’s workwear and western heritage, alongside archival silhouettes, alongside a unique vision.

The Brooklyn Circus has it’s roots in historical influence, specifically the history of Black cowboys, reflected by the campaign’s stunning horse-inclusive imagery. Headed up by Founder and Creative Director Ouigi Theodore, the creatives worked closely with the Lee design team to thread the significance of Black cultural influence on the West throughout the collection’s development.

Theodore explains: “Power to the people. We aim to tell the story of our community through meaningful partnerships like this one with Lee,” continuing “The Brooklyn Circus finds inspiration in the pages of history, so collaborating with a heritage brand like Lee to highlight the history of the Black working west made perfect sense.”

The collection includes men’s and women’s pants, tops, overalls and jackets, with highlights including Cowboy and Varsity Jackets, and Cowboy jeans. The team at Lee were equally excited for the joint project: “It was an honor to collaborate on women’s apparel with The Brooklyn Circus,” said Nicola Mielke, Lee Global Director of Women’s Design. “We took historically masculine designs, like the WhizIt Overall, and mixed in feminine details to create pieces that align with the collection’s overall vision. Merging the past with the modern or the unexpected is what makes design interesting, which is what this capsule achieves.”

For more information, and to shop the collection internationally, visit www.lee.com.