Lee join forces with BE@RBRICKS to launch new toy and clothing collaboration, spotlighting the pop culture impact of Buddy Lee.

The face of Lee, Buddy Lee is the internationally adored doll who has endorsed the brand for over a decade. Rolling up his sleeves to advertise their denim range, he’s amassed a global following in pop culture and history lovers infatuated with the denim pioneers’ essential apparel.  


Lee Jeans have teamed up with streetwear collectables BE@RBRICK to celebrate Buddy’s legacy for a limited-edition clothing and toy collection. The figurine comes in a 1000%, which stands at over 2 feet tall, 400% and 100% style. The collectable is dressed in a classic Lee indigo denim dungaree set and hat. The eye-catching set is a perfect way to showcase your own style through the lens of streetwear culture. 

The APPAREL set consists of three tees and an iconic Lee Rider jacket. Featuring different screen-printed graphics involving BE@RBRICK imagery, the tees come in a marshmallow white and washed black colourway and a 100% cotton build. The patchwork rider jacket has a light wash finish and a relaxed fit. Buddy Lee appears on various patchworks throughout the design, with a featured back shot, and parallel sleeve additions.  


Pioneers in denim design for well over 130 years, Lee’s era-defining silhouettes have given generations of brand loyalists fearless confidence and youthful energy. Tapping into nostalgia once more, this collection blurs the boundaries between BE@RBRICKS’ streetwear allure and Lee’s jean heritage in an authentic fashion. 


Find out more about the collection here.


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