- Words Notion Staff
AVARA's debut single 'lose my mind' blends dance-pop, R&B, and Afrobeats rhythms with her signature emotional depth.
Rising star AVARA has unveiled the official music video for her debut single ‘lose my mind’, solidifying her place as one of modern music’s most captivating voices. At just 20 years old, the self-taught singer-songwriter has already amassed over 100,000 streams for her genre-blending track, which combines alternative pop, R&B, and Afrobeat rhythms.
The visually striking music video, filmed in the Dubai desert, elevates the song’s themes of love, uncertainty, and self-reflection. Amid endless dunes, AVARA performs against surreal visuals featuring scattered mirrors and floating rocks. These elements symbolise the fragility and duality of love, with the shifting sands serving as a metaphor for the unpredictable nature of relationships.
“My music video ‘lose my mind’, set against the vast expansion of the Dubai desert, weaves a touching tale of relationships, love, and the swirling emotions of uncertainty,” AVARA shares: “The floating rocks and mirrors create a surreal visual language, reflecting the inner turmoil and beauty of navigating the complexities of love.”
With influences ranging from Billie Eilish to Elyanna, AVARA’s velvety vocals and heartfelt lyricism create a sound that’s introspective yet infectious. ‘lose my mind’ exemplifies her ability to balance vibrant, commercial appeal with emotional depth, positioning her as a standout talent.
As AVARA looks ahead to 2025, her ability to craft music that resonates universally suggests a bright future for this emerging artist.