In collaboration with
- Words David Flindall
- Words by Phie McKenzie
- Photography Renell Medrano
- Fashion Kiera Liberati
- Hair Jasmine Rilington
- Makeup MARAZ
- Fashion assistant Joshua Meredith
Four years since the world was introduced to the eccentric, tripped out ways of Awful Records, we meet the guy that started it all, Father, in the place it all began.
Father is the force behind it all. Every artist, every record and every party that’s come out of Awful Records is down to the man they call Fat. Awful Records’ leading man is a producer, a rapper, a director, an art director and an A&R. Over the years Father has bought the world three albums, countless Awful-affiliated artists and helped break the likes of Playboi Carti, iLoveMakonnen and Tommy Genesis.
For Notion 80, we travel to Atlanta and find out that Father is only just getting started. With a new RCA deal, a new album on the way and a plan for Awful’s world domination, Father is about to become a hip hop mogul like no other. Oh, and if you’re wondering, yes, the goat was his idea.
Read about the history of Awful Records and Father’s journey to figurehead in Notion 80, out now.
- Father wears t-shirt and bag Coach, sunglasses Vintz shop
Notion 80 is out now in all good UK newsagents and available to purchase via our online shop.