- Words Notion Staff
Rising artist Alus drops her confident new single "Money Dance", complete with bold visuals to match.
LA-based artist Alus is not afraid to make a statement, and her latest single “Money Dance” showcases the artist’s self-assurance in her own musical output. Melding R&B with melodic drill, Alus’ track works against the idea of men using money to attract women. With no apologies, she is busy doing her money dance.
As a precursor to this year’s upcoming awaited EP, “Money Dance” follows the success of last summer’s collaborative track “WIG!” with rapper Cakes Da Killa. Again demonstrating the fearlessness in her music’s message, “WIG!” worked in support of the LGBTQ+ charity ‘Transgender Law Center’ and in celebration of Pride Month. Alus has described her vision as hoping to serve as a beacon of solidarity and female empowerment, having been born into a family of talented musicians and taking inspiration from her touring violinist grandmother – who performed with Frank Sinatra’s Rat Pack.
Alus has also dropped dynamic visuals for “Money Dance”, depicting the artist as a gangster making big money moves. She has discussed how “thematically, the video was inspired by classic gangster movies and characters. Being a fan of film and TV that depict the gangster lifestyle like ‘Scarface’, ‘El Chapo’ and ‘Pablo Escobar’, I was inspired to create a female character that embodied the essence of these iconic characters, but more importantly as a woman […] Why do we always have to be a ‘Bond girl’ when we can just be Bond?”.