In collaboration with
- Words Blessing Borode
Canadian outerwear brand, Moose Knuckles, wants to inspire change across the globe with their AW20 campaign ‘Bring The Heat’, fronted by Young Thug and Kehlani.
Moose Knuckles wants to build a legacy that goes beyond their high-quality coats, noting them as a brand who works to ignite change within the fashion industry. The ‘Bring The Heat’ campaign functions to “bridge the gap between product and emotions”, urging global brands to join in and share content about what turning up the heat means to them.
To front the campaign, Moose Knuckles has scouted a group of individuals who are making heat in their industries as creatives.
Young Thug and Kehlani will take centre stage in looks thoroughly crafted by Kyle Luu, captured by Sandy Kim. The campaign will also serve as a debut of the Power Puff collection, featuring contemporary readjustments of the puffer silhouette, complete with premium goose down and a plethora of other crucial elements, guaranteed to keep you warm and dry through the winter days.
Also sharing the spotlight is the brand’s more adventurous outline, Uniques. Wool, Cloud and Shearling will also make an appearance as the season progresses.
Global Marketing Director, Dominique Lagleva says: “We’re inspired by the fearless community of creators who’ve kept pursuing their passions despite the many barriers that stand in their way.”
Products are now available to purchase via the Moose Knuckles website: www.mooseknucklescanada.com