Canadian actor Marvel superhero, Simu Liu, has been announced as the new face of Nobis.

As Canadian luxury outerwear brand Nobis celebrates its 15-year anniversary, a new Global Brand Ambassador has been announced. Canadian actor, Simu Liu, the Marvel Studios breakthrough superhero and Canadian actor best known for his role in Shang Chi and The Legend of the Ten Rings, will be the new face of the brand.


“Over the last 15 years, Nobis has pushed the boundaries of excellence with its innovative approach to highly adaptable, fashion forward performance apparel, as such we are extremely honoured to be partnering with a beacon of excellence, change and diversity Simu Liu” say Nobis’ Founders Kevin Au-Yeung & Robin Yates. “His determination for diversification and influential strength is inspiring and embodies the Nobis ethos authentically and naturally for this incredibly special milestone.”


“To me, this new adventure with Nobis is personal – it has provided me with the chance to help continue to pave the way for those who are denied opportunity based on their ethnicity, in ways that bring their voices and stories to the forefront,” says Simu Liu.  “I truly stand behind Nobis and the notion of defying society’s parameters through fashion.”


A new collection comes alongside Simu Liu’s reveal as a Global Ambassador. Set to push boundaries and evoke a sense of purpose through timeless and functional silhouettes, Nobis’ collection will incorporate a modern twist that channels Simu’s authentic style.


Shop the collection at 


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