- Words Notion Staff
With the aim of becoming one of the UK’s most sustainable drink brands, NOBL THIRST is throwing a party, in collaboration with Sophie Beeching, at creative hub Shoreditch House to bring to attention the climate crisis.
After launching in September of 2021, NOBL THIRST has made great strides in its mission of becoming the lowest carbon footprint drink brand in the UK. To promote further the climate issue, on the 11th March NOBL THIRST is throwing a party at one of London’s most popular homes for creatives, Shoreditch House. The night is in collaboration with Sophie Beeching and will run from 9pm till late.
NOBL THIRST aims to help creatives make a positive change in their life one step at a time, starting with bottled water. Having identified production, distribution and packaging as the three biggest emitters of carbon in the drinks industry, NOBL has focused and invested diligently in these areas to ensure their carbon output is as low as possible. Introducing NOBL WATR, their cartons are 100% responsibly sourced, produced using 100% renewable energy and made from 95% plant-based material. “When you hold a carton of NOBL WATR, you’ve chosen the most sustainable water – on-the-go – option. You can also be confident in knowing that we have offered you the lowest impact packaging possible, on the market today,” explains Mars Kelly, NOBL’s Chief Communications Officer.
As well as packaging, the company has considered the geographic factors that contribute to its carbon footprint. Carefully sourced in the Mendip Hills in Somerset, NOBL WATR is only available within a 1000-mile radius of its supply. The water is also packaged in Somerset to avoid transport miles. When it comes to distribution, the company has invested in the world’s first fully electric fleet of 16-ton lorries with Volta Trucks. In an effort to ‘leave things better than they found them’ NOBL THIRST has pledged to offset 110% of the carbon emissions they create and, in collaboration with Ecologi, plant one tree for every case of NOBL WATR they sell.
“The climate crisis is affecting our daily lives in one way or another, but it is a big topic to wrap our heads around, so we just wanted to give creatives, a scene we know that consumes and thrives off water, an easy way to incorporate a positive change in their daily lives.”