- Words Hamda Isa-Salwe
- Photography Dean DÚmarè
- Styling Symone Keisha
- Grooming Margherita Lascala using Mac Cosmetics
- Production Studio Notion
After his rapid rise from trap house king to major label star, South London MC Fekky is reclaiming his independence, taking control of his future and going back to his roots, as he launches his F Music label and '4Life' mixtape.
âWith this new project Iâm freeâ, grins Fekky flashing a full mouth of shiny gold grills. Heâs referring to 4Life â the mixtape that marks the first release under his own F Music label venture (post parting ways with Island Records). âThere’s fewer chefs in the kitchenâ, he continues, âWorking with the label was like me coming here and putting a cake on the table â everyone tries the cake, you might not like it, another person might think you need to put more sauce on itâ.
The Fekky flavour â mainly high-energy âbu bu bangâ-ers â was first cooked up on his home turf borough of Lewisham. Born to Nigerian parents, every Sunday his dad would fill up the house with music, from Gospel to Country, Reggae and Fella Kuti â Fekky had his ears open to everything. âMy musicâs always been very bass-heavy â when I was a kid, all Iâd hear through the house was the bass going boom boom boom! That same energy will always stay with meâ, says Fekky, his fist landing on the table with each âboomâ.
Fekkyâs journey from growing up in a house filled with music to actually making his own, plays out like the rags to riches story of every hood hero. Neighbourhood beef and run-ins with the law, lead to life-changing twists and character-building turns. âThe route I took made me a better manâ, he explains, fully embracing the rocky road of his past, âI was always in trouble, by the time I was 18 I was on tag and had two cases ongoing. I didnât even wanna go out âcos I felt like every time I come outside I’m causing troubleâ.
Whilst under semi-house arrest with a curfew and ankle monitor, a chance visit from a mate kicked off his entire musical career, as the pair decided to drive into central London on a spontaneous shopping spree to buy a Mac computer and musical equipment.
âI spent weeks and weeks at home playing around with music, slowly I started rapping, then, one day, the mandem came round and I showed them something. I said âlook, I made thisâ and everyone was like âyou can really rap!ââ. The MP3 found its way onto BlackBerry Messenger and was soon pinging around from phone-to-phone and hood-to-hood, going viral at a period that was post-physical mixtapes but pre-social media.

Fekkyâs eyes light up as he talks through tales of the early days, making his name with street anthems like âRing Ring Trapâ â his breakout track that went on to earn a remix from UK Rap mainstays Blade Brown and Youngs Teflon. âPeople started asking âwhoâs the Fekky guy?â, people were hitting me up and I was getting booking for showsâ, Fekky reminisces.Â
His very first show away from home was up in Leicester in front of 3000 people, on a line-up that also featured Krept and Konan. Fekky strode onto the stage, said one word and the entire building was suddenly shouting his tunes back to him. Fekky had arrived.
Since then, thereâs been collabs with Dizzee Rascal, Giggs and Skepta, his debut album ‘El Classico’, performances at Glastonbury, Wireless, Reading and Leeds, plus tours with The Game and Rick Ross. Tour life came with the ups of expensive hotels, VIP sections and poppinâ bottles in a new city every nightâ it also came with its downs.
âI was literally drunk seven days a week going from show to show,â says Fekky explaining that as well as being drunk on the electricity of success, he was quite literally hammered too. âAt certain times I felt like I was so tired I needed to drink to get myself bubbly enough to do a show. Some of the memories you wonât even remember because youâre always smashed… I got lost in the sauce a bit. I was going from hotel to hotel, show to show and flight to flightâ.
The high life took its toll and Fekky describes how after six years of living hardcore, the adrenaline wore off. âI had to rejuvenate myself. Get in the gym, eat better, spend more time around family. Get myself in a better place mentally. Now that Iâve experienced years and years of it, I know to eat better, have a nutritionist around, train a lot and look after myselfâ. says Fekky of his newfound coping mechanisms and cleaner living routine.Â
âLess negativity, more positivity. You need to take yourself away from everything and remember who you are,â he vents. âYou have to offload the stuff thatâs on your mind. I couldnât think of a better way to do it than through musicâ.
The conversation flows through well-being, self-care and onto grounding oneself â both mentally and physically â in the sanctuary of his new recording space F Studios; the hub where Fekky recorded the entirety of his new project ‘4Life’ (the title came from a moment of realisation that he would be in this game “for life”).


Mapping out his vision for the new creative base, Fekkyâs blueprint follows in the footsteps of other rappers turned music moguls like Diddy and Dr. Dre. The studio also goes hand-in-hand with an imprint label, F Music, under Caroline International. Acting as an incubator for raw talent, doubling down with F Studios and F Music, Fekky is trying to create something thatâll go down in history.
âThe studio is all about working with artists who are still in the development stage, thereâs so much talent out there. I needed to find a space to harness that and pull everyone inâ, Fekky says. âIâm building a legacy thatâs bigger than everything Iâve already done. I hope people remember me as someone who empowered the youth to be their own bosses. Thatâs my aimâ.
âThe Windrush-era didnât know the legacy theyâd leave for us: Saxon Sound, Dennis Row and all those people,â says Fekky circling back to the very influences that he grew up listening to; like the 1980s sound systems that came out of a pre-gentrified Brixton and left a legacy that moved onto Jungle, So-Solid, Grime and onto Drill. Entering a new era in his own musical career, âlegacyâ is a key topic of conversation. Â
âI was always confident in what I was doing and I always knew my sound but with the label, I started questioning that a lotâ, Fekky says of his experience being signed to a major label and pressure he found himself under to toe the line and create music to target specific platforms and demographics. âWhen I made songs like âMy Sizeâ these were what I call aiming songsâ, he details, âYou make songs where youâre like, letâs aim for the radio but aiming is bad, music should be a natural thing. Iâll be in the studio, say one lyric then tell myself âyou shouldnât be saying thatâ. Iâd be limiting myself⌠I canât live like that. I never came in the game like thatâ.
Fortunately, Fekkyâs newly reclaimed independence comes with freedom from self-censorship. These days, itâs all about being true to self and letting the music do the talking. âTheyâll talk about my swag, my chain, the car Iâm driving or the girl Iâm seeing or whatever but theyâre all distractions from the main thingâ â that, of course, being the music.
âThatâs why I love âAll The Smokeââ he says of the first single from ‘4Life’. âIâm just saying whatever I want. Just being Fekkyâ.