Notion announces shirt partnership and support for East London football club Sirens FC, an all women's and non-binary team based in Hackney.

Established in 2019, Sirens FC is a football team committed to championing change, both on and off the pitch. Having met whilst working at the same agency, founders Morf and Georgy started building the Sirens community after realising there was a lack of opportunity for women and non-binary people wanting to get involved in the game. Now with around fifteen players, the team members come from all paths and disciplines: from artists, music managers, photographers, designers and magazine founders, to charity and NHS workers.


Although brought together by football, Sirens FC are involved in creative and community-led projects that reach beyond the pitch, connecting with the local area and spotlighting the women grassroots game across the UK. Events include charity auctions and 100K team runs, with an ultimate commitment to community support. Even during lockdown, the team organised a virtual run for Age UK to combat loneliness amongst the elderly.

Alongside the new partnership with Notion, Sirens have worked collaboratively with Art of Football to redesign the team’s crest and kit. This rebrand celebrates three years of Sirens FC, and the community they’ve built. The new shirt aims to marry the roots of the Sirens’ namesake (derived from the Odyssey) with the importance of music to the team.

With one month till the Women’s Euros kick-off, check out the new kits and Sirens FC events here.