- Words Isabelle Cassidy
Streetwear label Off-White has announced its first foray into the beauty world, dropping a debut "PAPERWORK" collection.
US streetwear brand Off-White has released its first debut set of beauty products, in a collection named “Paperwork”. Described by the label as “a universal toolkit for self-expression”, it aims at a universal target market.
In line with this aim, Off-White’s first collection is genderless. Made up of three categories that draw on three of our five senses, the items work with smell, sight and touch to produce four “Solution” fragrances, six “Imprint” face and body solid pigment crayons and six “Color Matter” nail polishes. Off-White have described how “Together, they offer a layered, sensorial and wholly customisable experience that replaces conventional ‘instructions for use’ with future-forward formats promoting creative freedom.”
The streetwear fashion brand looks to later expand into makeup and nail polishes, but “PAPERWORK” was a concept manifested by the late Virgil Abloh before his death as “another canvas, another surface for human expression.” Abloh created the four scents in collaboration with perfumers including Alexis Dadier, Jerome Epinette and Sidonie Lancesseur.
The Off-White™ “PAPERWORK” collection is available in select stores and online.