In collaboration with
- Words Notion Staff
- Photography Ollie Trenchard
- Director Duncan Lewis
- Creative Direction DELA.STUDIO.
- Producer Anna Carradice-French
- Styling Zoe Kozlik
- H&MUA Blessing Kambanga
- Directors’ Assistant Daniel Attoh
- Location Prince of Peckham
Paying homage to a silhouette that revolutionised the industry, On is making waves with their newest Cloudsurfer running shoe.
Over a decade ago, On launched its first shoes combining performance and comfort. 13 years later, and still committed to the sensation of “running on clouds”, the new Cloudsurfer shoe silhouette is the latest result of a constant mission to innovate. Once again, the Swiss label has taken its technology to a new level as the updated Cloudsurfer uses its recently created CloudTec® innovation.
Offering ‘the smoothest ride ever’, On’s latest Cloudsurfer pays homage to the silhouette that revolutionised the industry, whilst further developing its groundbreaking technology. The new model prioritises performance and comfort, delivering a smooth ride and cushioned landing. Its newly shaped elements allow runners to control their strides and produce energy through rolling motion features.
The new Cloudsurfer is going the distance for sustainability practices too. Using a dope-dyeing method, the piece saves 90% of water compared to conventional techniques and maintains its vibrant aesthetics defined by previous releases. The upper is made of 100% recycled materials, while the midsole uses fewer fabrics.
Whether running a personal best or a podium finish, the Cloudsurfer is designed to support you with every step. The new model is available online for £150.00.