- Words Maria Mukaranda
- Photography Kendal Walker
Get to know Hemish Gholkar, the maestro of digital influence who's experiencing a meteoric rise through the art of making records go viral.
The whirlwind rise of TikTok could be likened to a hurricane – and in the eye of the storm are artists like Hemish Gholkar. He didn’t just ride the wave, he orchestrated his own symphony of success. At the age of 17, he founded his first creator company, Mofinity, sparked by a casual enquiry in a high school math class.
In 2020, global pandemic notwithstanding, Hemish’s entrepreneurial spirit didn’t waver; instead, he harnessed the challenge to birth a new venture – Happy Studios. What began as managing influencers evolved into a crescendo, breaking records for artists like Calvin Harris, Willow Smith and Yeat. With millions of dollars of budgets activated for clients since its inception, Hemish’s journey from Mofinity to Happy Studios is a testament to strategic pivots and a keen understanding of the TikTok universe.
We unravel the mind behind the success, the evolution of Happy Studios, and the art of making records go viral. Hemish, the maestro of digital influence, shares his insights and the key decisions that compose his own synthesised melody of success.
In the ever-evolving social media space, it’s essential to stay engaged with the culture – you can’t afford to play catch-up. Working with the artist teams behind Yeat, Calvin Harris, Internet Money et cetera has kept us immersed in this rapid cycle. Crafting viral concepts becomes more seamless and impactful when the artists themselves are actively disrupting their own niches.