- Words Josephine Amstad
Italian luxury outerwear brand, Parajumpers, unveil their vibrant FW21 Women’s Collection ‘A Colour Journey’, forging a space where the urban soul and wild soul can connect through nature.
Founded in 2006 by Ape & Partners and designer Massimo Rossetti, outerwear brand Parajumpers was inspired by the real-life Parajumpers of Anchorage, Alaska. From the down-padded, fur-lined looks for Autumn-Winter to the featherlight Spring-Summer pieces, every garment carries the brand’s motto “That Others May Live” and a signature yellow elastic strap on the collar. Parajumpers is a luxury brand striving for durability and function without forgoing style.
Parajumpers presents their elegant FW21 Women’s Collection ‘A Colour Journey’, using colour as a representation of both nature and the human essence. Drafting in the expertise of Italian artist Filippo Minelli to shoot the campaign, the project bursts with energy and vitality. Inspired by the alien terrain of the Dolomites, Minelli used coloured smoke grenades against a rugged landscape to capture images that feel ephemeral, unpredictable and wholly unique.
Outerwear in a kaleidoscope of six key colours forms the foundation of the collection, available in Dusty Yellow, Holiday Green, Silver Pink, PJS Orange, Nocturne Purple and Scarlet Red. The Gobi bomber in evergreen functions as the staple piece of the collection, while the Jada and Galen can be mixed and matched in a fun array of colours and shapes. The Reloaded and High Fill Power series play with iridescence and delicate textures with the Pia Leather puffer adds an element of grit to the project.