Check out what went down when PUMA debuted Velophasis Sound at Paris Fashion Week, with music from Chi Virgo, Len and Brazy.

The great and the good of the fashion world gathered for Paris Fashion Week last week, and the many anticipating the launch party of the PUMA X Pleasures Overdyed Velophasis weren’t disappointed.

 

As part of the capital’s Fete de la Musique lineup, the Velophasis Sound event hit 98 Rue de Turenne. Guests were treated to sets from Chi Virgo, Len and Brazy for the first of three events that see PUMA providing a platform for the hottest talent in music today. DJs Double Don Juan, Jeune Pouce, BrooDoo Ramses, May K and Mel Woods also took to the decks on the night.

 

The latest Velophasis iteration sees the hybrid 2000s style shoe reimagined through full purple overdyeing process by the Californian brand.  The treatment gives the shoes a pre-worn look, blending the technical elements of the Velophasis with an understanding of music subcultural codes.

 

We’ll also be partnering with PUMA this summer on more events, so watch this space for info. The PUMA x PLEASURES OVERDYED VELOPHASIS is available now from PUMA.co.uk, PLEASURES.com, PUMA flagship stores, and selected retailers. Check out what went down at the party below.