Following stints in Paris and London, PUMA brought their iconic VELOPHASIS SOUND system to Berlin for an Oktoberfest-themed party in collaboration with PLEASURES.
This summer’s party scene has been all about PUMA. From throwing a lively Carnival warm-up to a Paris Fashion Week party with cult LA brand PLEASURES, PUMA’s music initiative VELOPHASIS SOUND has ventured all over the continent. To round off the summer, the brand linked up with PLEASURES once again for an Oktoberfest-themed bash with a twist – this time in Berlin.
Earlier this year, PUMA and PLEASURES kicked off their collaboration with their Overdyed Velophasis shoe, following up with a full capsule collection that reworked sportswear codes with a nod to PLEASURES’ youth culture roots. Celebrating the partnership, both brands channeled their unique energies into a real-life space for PLEASURES FEST in Berlin, integrating the DNA of the city throughout.
Taking over a traditional Berlin venue, PLEASURES FEST was set over two spaces. Designed to bring guests together with immaculate vibes on every level, The Pleasures Garden reimagined the idea of a beer garden with a futuristic-meets-grunge-meets-Y2K aesthetic. Food trucks served Bavarian street food and craft beer, whilst local DJs set the pace for the night as table conversations turned into dance floor settings at night.
Alongside the Garden, pop-up store The Pleasures Haus offered a fully immersive experience with product installations and a range of activations. From a tattoo room to traditional Oktoberfest game Haus den Lukas, branded gingerbread hearts and cotton candy, The Pleasures Haus provided an indulgent space to give in to all our guilty pleasures.
For VIPs, a special branded party bus decked out with traditional ribbons and table cloths, as well as beer and high-end Bavarian food, saw them arrive in style after a Berlin sightseeing trip en route.