- Words Isabelle Cassidy
After the success of their collaboration earlier this year, Puma have once again joined Parisian house AMI for a collection fronted by GIVĒON and Quannah Chasinghorse.
This year saw the first collaboration between beloved apparel brand Puma and Parisian fashion house AMI. The pair put a modern spin on streetwear with a campaign fronted by Romeo Beckham and the collection was two years in the making. This week, fans will be pleased to hear we’re already being treated to a second iteration, part two dropping tomorrow.
Singer-songwriter GIVĒON and model and activist Quannah Chasinghorse are the chosen faces this time, with the global launch campaign captured by David Paige against the unique landscapes of Pedernales Falls in Texas. Founder and Creative Director of AMI, Alexandre Mattiussi, explained his feeling that, “They both embody a new generation, one that is friendly, cool and carefree.”
Expanding on his goals for the collection, Alexandre continues, “I wanted this collection to be a perfect balance between our two worlds”, a notion reflected by the mixture of PUMA’s sportswear heritage and AMI’s flair for tailoring. In a palette of right orange, baby blue, bubble gum pink, moss green and purple offset by neutral beige, cream and brown tones, the 20 styles span across mens and womenswear. Outdoor-ready and with warmer pieces than the previous contingent, there’s even a stripy scarf to match the staples.
The new PUMA x AMI collection will be available exclusively tomorrow, December 1oth, on the PUMA UK App which you can download here, selected PUMA stores and retailer END.
