Raf Simons launches a collaboration with Fred Perry, where the borders of fashion and subculture collide in celebration of the famous London club venue, The 100.

London is a city where fashion and style is an integral part of who you are and what you stand for. With a bustling nightlife that will leave you with stories to tell for the years to come, what better way to cement those memories than to have it adorned in a Fred Perry collection by fashion designer Raf Simons.


With photographs and designs from the ‘100 Club Stories’ book, Raf Simons reinterprets classic Fred Perry pieces while incorporating his own distinctive style, staying true to his original ethos of self-expression and individuality.


The photographs document multiple generations of people, from the iconic musicians that have graced the venue stage to the bar staff and customers they served. These photos tell a unique story of the evolution of The 100 across its rich 75-year history.


Highlights from the collaboration include a Fred Perry Pique polo shirt embellished with digitally printed photographs, which is also detachable thanks to a special Raf Simons braided pin badge. Or oversized shirts with various patches in different sizes whilst retaining all the traditional shirting details.


Check out the collection below and shop it at fredperry.com/men/raf-simons.