- Words Ryan Cahill
Rap legend Snoop Dogg joins forces with Swedish bank Klarna for a fun... and furry campaign.
If there’s anyone that knows a thing or two about how to handle money, it’s Snoop Dogg. With a string of genuine bangers from “Drop It Like It’s Hot” to “Young, Wild and Free”, it’s fair to say he’s well and truly earned both his global success and a pay-packet beyond our wildest dreams. It seems only fitting then, that he uses his monetary expertise to make smart business moves, so it comes as no surprise that he’s teamed up with Swedish bank, Klarna.
The collaboration is marked with a fun and furry campaign where Snoop becomes Smooth as part of their “Get Smoooth” campaign, which seeks to show people that they make banking sweet and simple, rather than overly complex. Klarna are dedicating their time and efforts to making retail experiences as smoooth (yes, there’s three o’s) as possible, offering buy-now-pay-later opportunities so you can treat yourself Snoop style. In-keeping with his over-the-top persona, he can be seen flashing his multi-million dollar bling and kicking back with his homies (a bunch of afghan hounds!) in a series of videos where he offers up his hot shot money tips.
“I’ve been looking for an opportunity to expand my tech investment portfolio to Europe and seeing the way Klarna operates and how they challenge the status quo, I think it’s a match made in heaven”, Snoop Dogg says of the collab. “Being crowned Smoooth Dogg was only the beginning, we got much more in store coming up.” We’re holding our breath for whatever comes next… here’s to hoping it’s equally as iconic.