- Images courtesy of Spotify
- Words Notion Staff
It's an all-female affair as Joy Crookes and Park Hye Jin join Spotify's esteemed emerging artist programme.
From Central Cee and Young T & Bugsey to BRITs Rising Star winner and Notion 89 cover star Griff, Spotify’s RADAR is the emerging artist programme launching the industry’s most exciting new talent into the next stage of their careers. Joining the global lineup this month are South Korean-born, LA-based Park Hye Jin and London’s Joy Crookes, who will both receive bespoke campaigns to grow their audience over the next 12 months.
“We’re proud that RADAR plays a key role in the growing success of the rising stars of our industry. While supported by Spotify, we’ve seen our RADAR artists, on average, increase their listeners by +84% and their streams by +88% in the first month alone, and they’ve also gone on to achieve BRIT nominations, international acclaim and more,” says Sulinna Ong, Spotify UK/IE, Head of Music. “Our industry’s support of fresh, exciting new talent has never been more important. That’s why I’m particularly pleased to say that our latest selection is an all-female line up: we want to play a role in addressing inequity in the industry, but it’s also credit to the amazing wealth of female talent making waves in the UK and beyond.”
Building on the Spotify support that’s already helped her reach over a million monthly listens, Joy Crookes’ campaign will take off with the long-anticipated release of her debut album ‘Skin’ on 15th October, with Park Hye Jin’s entirely self-produced and self-written album ‘Before I Die’ dropping tomorrow.
“I’m so honoured to be part of Spotify’s RADAR programme. Spotify have been so supportive of me and my music career to date, and I’m so excited to continue and evolve the working relationship we have,” Joy says of the collab. “My debut album ‘Skin’ means the world to me, so to have this huge show of support from such a brilliant team feels incredible.”
Andy Varley (President of Insanity Records), adds: “Spotify have been a fantastic partner for us on Joy Crookes from the very beginning. The editorial support they provided played a major part in Joy being nominated for the BRIT Rising Star Award last year. Joy’s debut album is an incredibly important body of work, and the platform that the Spotify RADAR programme will provide over the next 12 months is going to be a crucial part of our global marketing campaign.”