- Words Yasmine Dankwah
Unifying art with awareness - Footaction and the Latin Grammy Awards team up with big names including Guillermo Andrade to create limited edition graphic tees.
In the run-up to the 20th Annual Latin Grammy Awards, taking place in Las Vegas this month, Footaction teams up with Guatemala born, co-founder of FourTwoFour on Fairfax, Guillermo Andrade and the Annual Latin Grammy Foundation to create a one-of-a-kind limited time only capsule collection.
Inspired by nominees for Latin Grammy Awards this year, Guillermo worked alongside musicians, Bad Bunny, Greeicy and Sebastian Yatra to encapsulate their unique style and essence, which was projected onto a limited-edition graphic T-shirt. Sold on and produced by Footaction, $5 from each shirt will be used to fund and propel the Foundation’s mission which “furthers international awareness and appreciation of the significant contributions of Latin music and its makers to the world’s culture, through education and funding”.
With the aim to promote creative self-expression and individuality, this team-up is grounded in the ethos of the Footaction’s platform – that is, creating an open awareness of different pathways to success whilst using art, music and design to explore this.
ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honour excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com.
ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:
The Latin GRAMMY Cultural Foundation® was established by The Latin Recording Academy® to promote international awareness and appreciation of the significant contributions of Latin music and its makers to the world’s culture, and to protect its rich musical legacy and heritage. The Foundation’s primary charitable focus is to provide scholarships to students interested in Latin music, as well as grants to scholars and organizations worldwide for research and preservation of diverse Latin music genres. Take action in supporting our mission by donating today via our Facebook page. For additional information, please visit us at www.latingrammyculturalfoundation.com. For the latest news and exclusive content, follow us at @latingrammyfdn on Twitter and Instagram, and Latin GRAMMY Cultural Foundation on Facebook.
Footaction is part of Foot Locker, Inc. (NYSE: FL), a leading global retailer of athletically inspired shoes and apparel. Headquartered in New York City, the company operates approximately 3,175 athletic retail stores in 27 countries, as well as websites and mobile apps, under the brand names Foot Locker, Champs Sports, Eastbay, Kids Foot Locker, Footaction, Lady Foot Locker, Runners Point and Sidestep. With its various marketing channels and experiences across North America, Europe, Asia, Australia and New Zealand, the company’s purpose is to inspire and empower youth culture around the world, by fueling a shared passion for self-expression and creating unrivalled experiences at the heart of the sport and sneaker communities.