Notion Now: Mura Masa, NSG and Ama Lou

In Notion Now: Week 48, get into fresh Mura Masa, NSG and MIST, Poppy Ajudah, Young T & Bugsey, Ama Lou, beaux, Kali Claire and many more.

Ama Lou & Gully Guy Leo Star in New Axel Arigato Campaign

Luxury Swedish brand, Axel Arigato, launch their new sustainably focused, unisex sneaker with support from the hottest Gen Z talent.

Ama Lou

North London native Ama Lou is the British R&B prodigy writing her own story she explains inside her cover feature for Notion 84!

Ama Lou for Notion 84

North-London native Ama Lou graces the fourth cover of Notion 84 and talks writing her own story, sneaking into open mic nights and embracing the unknown.