- Words Solly Warner
- Photography Max Siedentopf
Luxury Swedish brand, Axel Arigato, launch their new sustainably focused, unisex sneaker with support from the hottest Gen Z talent.
The Midnight Sneaker represents the introduction of a low-top sneaker crafted from organic cotton. It’s indicative of both the brand’s commitment to sustainability as well as its continuous effort to evolve and diversify its core offering. A unisex style available in 8 colourways comprising white, black and blue as well as multi-paisley print and a leopard print.
Breakout British singer-songwriter Ama Lou, and Gen Z tastemaker Gully Guy Leo bring the unisex Midnight Sneaker and hero pieces from the SS21 collection to life in the campaign. The campaign blends the retro look and feel of the Midnight Sneaker, with a youthful nostalgia, and dream-like domesticity.
Made by hand in Europe, using a propriety autoclave technology, minimizes transit and excess production waste. Compositionally, the Midnight trainer is composed of recycled cotton and viscose and the lining and laces are made from natural organic cotton, meaning free from bleach or dye.
With prices starting at £120, €135, $170, Axel Arigato subscribers have early access Tuesday 16th, with general release on Thursday 18th March.