Inspired by 00s icon Devon Aoki’s latest campaign, we take a look at some of our favourite famous appearances in fashion over the past few weeks.

Acne Studios’s viral new campaign, in celebration of their tenth anniversary, is faced by Y2K poster girl Devon Aoki. Lensed by Carlijn Jacobs, gingham check, lavish satin bedsheets, and iridescent shells are but a backdrop for the supermodel’s sultry gaze. She’s decked out in the season’s newest pieces and yet her cool girl reputation overrides all. 


Taking a look back at where it all began for Devon, she first became one of Karl Lagerfeld’s muses at the tender age of 16. And it wasn’t long until she could be spotted everywhere from Versace’s runway to in front of esteemed fashion photographer Nick Knight’s camera. Soon, her steely stare made it to the silver screen, too, with a supporting role in the 2003 blockbuster 2 Fast 2 Furious. The multihyphenate’s sudden rise to fame was sure proof that her status as an ‘it girl’ was cemented. 


Fast forward to today, and Devon’s 2000s catwalk shots, as well as some more playful behind-the-scenes pics are plastered over the Pinterest board of fashion girlies far and wide. Despite her hold over archival fashion that continues today, however, her campaign for Acne Studios came as a surprise for more well-versed fans. Now a mother of three and running a family winery, she had slipped out of the limelight. Her instant return to recognition, though, proves that a true it-girls power never really fades away.

It isn’t just Devon who has represented fashion’s golden days in the past few weeks, either. Naomi Campbell attested her timelessness in Off-White’s intergalactic AW23 show, alongside today’s top models Adut Akech and Precious Lee. The legendary supermodel stormed the sandy dunes of the set sporting a figure-hugging sheer maxi dress and minimal accessories. Her subtle makeup and sleek hairstyle were a trip back in time to the collection of fresh-faced, backstage images of Campbell three decades prior.


When it comes to the it-girls of today, this season’s fashion weeks were practically crawling with famous faces. Miu Miu in their AW23 Paris show proved that we all love a celeb spot with their star-studded cast of models. Gore queen Mia Goth opened the show, and appearances from Emma Corrin and Ethel Cain meant their AW23 show rapidly became a hit online. Other spots to note, international treasure Florence Pugh walked in wunderkind designer Harris Reed’s LFW show, and Julia Fox hit the runway in horns for Luis de Javier’s NYFW show back in February. 


It’s difficult to overlook, too, the takeover of the runway by fashion’s favourite buzzword right now – the nepo baby. For those who’ve been living under a rock, the term ‘nepo baby’, aka ‘nepotism baby’, refers to the child of someone who is already famous enough to give them a leg up. An actress mum or a media mogul uncle, and it’s supposedly a first-class ticket straight to the cover of any glossy mag or to Burberry’s catwalk – which is precisely where Iris Law (we’ll let you guess the connection) ended up for LFW. Other stars with well-worn surnames included Lennon Gallagher, who also walked for Burberry AW23, Lourdes Leon, who shared the stage with Julia Fox at NYFW, and Amelia Gray Hamlin at Miu Miu.


Between blockbuster beauty Devon’s return to the spotlight and scream queen Mia Goth’s Miu Miu debut, the fashion world has given us our fair share of ‘Wait, is that…?’ moments this season. And finally, out of respect, can we just mention Ian McKellen’s sterling performance for SS Daley’s LFW show? It’s safe to say we think we’ve found our new it-girl.