- Words Liam Cattermole
It’s trench coat weather in the manor my friend, as Kano heads to East Ham in a range of Burberry staples.
Viva Daniel Lee’s Burberry révolution. Since taking the reins from Ricardo Tisci, the Bradfordian creative director has imposed his quintessentially British vision through ad campaigns and runways alike. Newham grime kingpin Kano is the brand’s latest muse, hitting up East Ham in ‘The Kensington’ trench coat.
Captured by Tyrone Lebon, who’s worked with Daniel since his Bottega Veneta days, the pictures present K-A in his purest form. Taking him back to where it all started, the campaign follows work with fellow British names Shygirl, Skepta and Raheem Sterling, who’ve been spotlighted on billboards throughout the year.
Stamping the original equestrian knight logo across various reference points, Burberry’s recent iconography harks to a simpler patriotism. From English roses to panting corgis and feisty swans, no British iconography is safe from the luxury house’s adverts.
For his first runway at the helm, Daniel dragged the fashion world to Kennington for a Burial-soundtracked interrogation of British heritage. Paying homage to the English wildlife, nodding to Vivienne Westwood and inviting half of cool Britannia to the front row were just a few ways he reclaimed the brand’s roots from Ricardo’s disjointed authority.
Take a closer look at the Burberry campaign in the Instagram post below.
