- Words Solly Warner
“Tommy’s Drop Shop” is a new platform allowing creators to collaborate on super-fast turnaround items with limited quantities, to promote upcoming talent as well as some exciting established names.
Tommy’s Drop Shop is TOMMY HILFIGER’s newest platform for creators from all areas of the pop culture community to collaborate with the brand on lightning-quick, limited-edition style releases. Each collaborative micro-capsule will focus on stories from a specific pocket of cultural creativity: from graphic design to stencil art, to photography, skate culture, music, tattoos, video design, poetry and more.
“Creative collaboration has always been at the heart of our brand, and over the last five years we’ve fused this with a “See Now, Buy Now” mentality that really puts the consumer at the centre of our creative process,” said Tommy Hilfiger. “Tommy’s Drop Shop combines the best of these approaches with a new level of speed and energy. From local to international, emerging to well-known, photographers to skaters — you name it. We want to celebrate creatives in every discipline, from every community. It’s all about giving artists a platform to tell their stories and sharing this spirit of constant newness and creative expression with fans”.
The limited-edition capsules will drop once a month, with all T-shirts and hoodies designed to be gender-neutral and printed on 100% organic cotton in a size range between XXS to XXL, and available in a maximum quantity of 500 units per style. Each release will be grouped into thematic stories featuring styles designed by 1-3 diverse creators. The aim of the shop is to encourage the continual new discovery of creatives, their communities and artistic talents.
The first Tommy’s Drop Shop release is now available in Europe in limited quantity exclusively at tommy.com
Check out the collection below!
