- Words Solly Warner
Tommy Hilfiger partners with Future Bubblers to celebrate Tommy Jeans “Music Takes Us Further” campaign.
Tommy Hilfiger has announced its partnership with talent discovery and development platform, Future Bubblers, in celebration of the 2021 Tommy Jeans “Music Takes Us Further” campaign. Building on the brand’s deeply rooted music heritage, an eclectic mix of emerging British musicians from diverse walks of life will be featured on the Tommy Jeans social channels and Future Bubbler’s Worldwide.FM radio show throughout the Spring and Fall 2021 seasons.
As part of the campaign, Future Bubblers has selected musicians from London, Birmingham, and Leeds. The artists will take part in a series of music collaborations, photo shoots and other multi-media moments, to create a unique track that will be performed and broadcast across Tommy Jeans, Future Bubblers social channels. The emerging artists for Birmingham have been announced as Madia Saskia, Kofi Stone and Jossy Mitsu. Additional talent from Leeds and London be announced in Fall 2021.
The unique track will be streamed live on the Tommy Hilfiger YouTube channel on June 17, with a special segment celebrating the Tommy Jeans x Future Bubblers partnership going live on the Worldwide.FM radio show on June 18, featuring interviews with the 3 Birmingham-based artists.
The Spring 2021 Tommy Jeans collection channels urban and athletic influences. Alongside updated classic styles and archive heroes, Tommy Hilfiger continues its sustainability mission with high-tech fabric innovations. This includes 100% recycled denim and considerable water use reduction.
The collection is available now on tommy.com, at Tommy Hilfiger stores worldwide and through select wholesale partners.