In collaboration with
- Words Notion Staff
- Creative Director Daisy Deane @ DELA.STUDIO
- Director Ayshe Zaifoglu
- Photographer Rashidi Noah assisted by Alex Wilson
- DOP Toby Leary
- Stylist Carlotta Constant assisted by Mollie French & Annie Gale
- Hair Stylist Shamara Roper assisted by Donica Campbell
- Makeup Artist Maya Man assisted by Tom Easton & Babi Compos
- Set Dresser Piper Samuel
- Producer Elly Craig
- Production Assistants Amy Yates & Olivia Wright
As part of Amazon Music Breakthrough UK: Artists To Watch 2024, in collaboration with Notion, NOAHFINNCE discusses loving "really loud emo shit", brotherly bonds with fans and finding himself in London.
It’s exciting times for 24-year-old YouTuber and pop-punk-sensation NOAHFINNCE. Gearing up to release his highly anticipated debut album, Growing Up On The Internet, the prodigy is proving his worth as a virtuoso artist and performer, who plays drums, guitar, bass, ukulele and strings with equal assuredness. The record draws inspiration from noughties greats like My Chemical Romance, Green Day and Fall Out Boy to analyse his dystopian reality, coming of age online in front of hundreds of thousands of people.
NOAHFINNCE’s anthemic new single, ‘3 Day Headache’, is a bounce back to form after experiencing prolonged burnout, which led to a sustained migraine. It’s a cycle that the LGBTQ+ icon experiences frequently and paints vividly across the track as a result.
With the world at his feet, and a support slot on Enter Shikari’s forthcoming world tour pending, you’ll be hearing a lot more from NOAHFINNCE in 2024. He has big plans and even bigger aspirations to become the pop-punk superstar his emo teen self always hoped for.
Where does your name come from?
It’s NOAHFINNCE because my name is Noah Finn Adams, and NOAHFINNCE sounds like ‘no offence’ in a kiwi accent.
Where were you born?
I was born in Berkshire in hospital, St Peter’s Hospital to be specific. I’ve lived in London for four years. I grew up in a very Tory, Conservative area. It was not the vibe. I would get weird looks for wearing dungarees. London is way more fun.
What’s your star sign?
I’m a Leo. That means that when people ask me what my star sign is they go, ‘Ooooo…..’.
How do you want your music to make people feel?
I want them to let off steam. I don’t make music so that other people can see themselves in me, but I also want them to recognise themselves in me. I make music for myself, but the people that listen to it are kind of like tiny little versions of me. I feel very big brotherly to them.
Do you have a pre-show ritual?
I kind of have a pre-show ritual, and it kind of just happened because I’d get really nervous. It used to be everyone out of the green room or I’m going to cry. But now it’s just me and my drummer and bassist.
What’s your main source of inspiration?
Just really loud emo shit, anything that’s loud. I grew up on My Chemical Romance and Nirvana, so anything loud and angry.
What about in life?
I’m mostly inspired by people being exactly who they are, because it took me a long time to figure out who exactly I was and how exactly I would achieve that. People just doing their thing inspires me.
What’s on your rider?
Water, banana bread, crisps, Peperami, and some kind of White Claw. We did a US tour, and it was the only thing they could give us, for some reason, so every day we were carrying crates of White Claw and now it’s just tradition. I care too much about the shows to actually get drunk. Everybody was like, ‘Tour life is crazy!’, and I’m like no, I’ll have a White Claw or two and go to bed early.
Which artist past or present would you choose for a collaboration?
I would love to collaborate with YUNGBLUD or Waterparks. That would be really cool.
Do you have a message for your fans? What can they expect from you?
Hey, hope you’re doing good. If you’re not feeling great at the moment, I don’t want to be like, ‘It gets better’, but give it time. There are always instances of being stuck in situations that you’re not going to be stuck in forever.
Any spoilers on your upcoming album?
I have ADHD and get bored very quickly. So sometimes songs go in directions you wouldn’t think. I have zero attention span, so if you’re like that too, I’m sure you’ll like it.
What’s your creative process like?
I do demos on GarageBand then I have to explain to the producer very specifically how I want things to sound, but no I have no idea on how to do the technical stuff. Usually, writing is just me going to the studio with my friend and we’ll have a little therapy session, but it’ll be kinda fun. Maybe an hour and a half-two hours talking about whatever the song’s about. Then my friend writes notes, like a therapist. Then we go through melody ideas and read the notes page, like ‘Ooo that sounds good’.
