In collaboration with
- Words Notion Staff
- Creative Director Daisy Deane @ DELA.STUDIO
- Director Ayshe Zaifoglu
- Photographer Rashidi Noah assisted by Alex Wilson
- DOP Toby Leary
- Stylist Carlotta Constant assisted by Mollie French & Annie Gale
- Hair Stylist Shamara Roper assisted by Donica Campbell
- Makeup Artist Maya Man assisted by Tom Easton & Babi Compos
- Set Dresser Piper Samuel
- Producer Elly Craig
- Production Assistants Amy Yates & Olivia Wright
Spotlighting 13 rising stars, we teamed up with Amazon Music to celebrate their must-know artists for 2024.
Welcome to Amazon Music’s Breakthrough UK: Artists To Watch 2024, in collaboration with Notion, where you can find out exactly which artists you need on your radar (and your playlists) this year.
A carefully curated selection of 13 ones to watch in music – handpicked by the Amazon Music expert team – celebrating the diversity of music and spotlights an exciting variety of trailblazers across genre and styles.
Featuring AntsLive, Elmiene, JayO, Jazzy, Kenya Grace, METTE, NOAHFINNCE, Saint Harison, salute, Sekou, Strandz, The Last Dinner Party and Wasia Project, the Amazon Music Breakthrough UK: Artists To Watch 2024 list captures an innovative group of music makers you need to know.
Speaking on the project, Laura Lukanz, Amazon Music’s Head of Music Industry, UK, Australia & New Zealand explained “Looking back on our 2023 cohort, it’s inspiring to see their momentum, and I can’t wait to go on this journey with our 13 new artists. The UK emerging music scene continues to be a hugely exciting place as we head into 2024, and the supremely talented artists who are joining Artists To Watch this year really demonstrate that. Being able to support artists at such a crucial stage of their career, and helping them build even greater fanbases, is incredibly important to the team and I.”
Aiming to support and nurture up-and-coming artists, Amazon Music will champion their Breakthrough 2024 stars over the next year, featuring them in playlists, and creating bespoke support plans for each tailored to their career aspirations. To find out more about Amazon Music click here.
