- Words Cal McIntyre
North Carolina-based producer Cubby teams up with LA angelic vocalist Madge on their latest high-octane, pounding yet chill track "Bing".
“Bing” marks the third collaboration from Cubby and Madge, following on from their previously released single “Falling” and Cubby’s remix of Madge’s “Fight or Flight Club”.
Obviously, the duo works together in harmony with Madge’s silky, almost spoken-word vocals paired with Cubby’s experimental and modern production. The single’s accompanying visual, co-directed by Hudson Hower and Cubby himself, find the pair struggling stoically on a dirt bike in an apparent state of chill dissociation only to bring it to life as the track comes to a close.
Cubby relocated from Brooklyn to North Carolina in 2015 to focus on scoring short films and other creative projects with Atlanta near his doorstep, he also branched out and worked with an array of talented homegrown rappers such as Rome Fortune and OG Maco. Now, Cubby focuses on crafting and moulding his own sound with “Bing” being the first of many to be released this year.
Until then, we will just have to stay tuned and stick “Bing” on repeat. Check out the track and contemporary visuals below with “Bing” exclusively premiering on Notion!