In collaboration with
- Words Notion Staff
Partnering on a limited-edition bottle and accompanying video, take a look behind the scenes of Havana Club's latest collaboration with Burna Boy.
Linking up with the legend that is Burna Boy, Havana Club is releasing a limited-edition bottle with vibrant design elements inspired by the artist’s heritage. To mark the collaboration, together they’ve created a movie reflecting its aims – celebrating Burna Boy’s community, values and story.
Like the bottle label – which features an Aso Oke background and a palm leaves crown, a nod to the African Union Emblem – colour and texture is key, from the fashion to location choice. Backdropped by a voice-over from Burna himself, it feels emotive and highly personal, executing the filmic feel DOP Meji Alabi set out to achieve. Alongside the video, accompanying imagery captures the spirit of the campaign – with vivacious energy and life-of-the party vibes.
Watch the full film and go behind the scenes below. Available exclusively via ecomm and convenience stores in July. Grab your bottle here and here.