In collaboration with
- Words Notion Staff
Go behind the scenes as Havana Club heads to Nigeria with Skepta to film a brand new campaign for his second limited-edition Havana Club 7 bottle.
A celebration of Skepta’s Nigerian roots, the rapper’s limited-edition Havana Club 7 bottle is all about the creative and cultural connections between Yoruba culture and Afro-Cuban spirit.
The second edition bottle was inspired by Skepta’s chieftaincy and the journeys that pave our paths to greatness. He says: “This Havana Club 7 bottle honours my roots. It traces the migration of Yoruba culture from Africa to Cuba and back again. Inspired by the region of my chieftainship in Ogun State Nigeria, it celebrates inner strength and the journeys that make us great.”
In the new campaign film, we see Skepta go on a journey to Nigeria to explore his Yoruba roots which begun in Havana, Cuba last year. Travelling from Ogun State to Lagos and the renowned New Africa Shrine, the campaign video specifically celebrates Yoruba culture, both traditional and contemporary, a culture that Skepta, Cuba and Havana Club all share.
Notion got an exclusive look behind the scenes of Havana Club and Skepta’s collaborative campaign. Check it out below and discover more here!