Hak Baker is a Man of the People

Unveiling Sailor Jerry Presents 'The Lock In Series' with Hak Baker, here, the G-Folk musician talks the power of community, best ways to drink rum and how to have a good time in 2024. 

Erick the Architect’s Pursuit of Perfection

The Brooklyn native talks turning insecurity into superpowers, being a natural psychonaut and finding solace on his debut album, I’ve Never Been Here Before.

Nell Mescal Wants You to Hear the Irish in her Indie Singing

Musician of the Mescal family, 20-year-old Nell is on the road and carving her own lane where friends are in love and Irish folk can be indie pop.

Deijuvhs is the Nu-Metal Artist Breaking Musical Moulds

Breakout star Deijuvhs talks early musical memories, perseverance, and the importance of receiving active support from brands like Jägermeister.

Rising DJ JOJO is Staying in Her Lane

Live from Sundown Festival earlier this year, emerging DJ JOJO talks making it in the industry, maintaining her own identity, and being part of the Jägermeister family for life.

Vanessa Maria is Manifesting Bigger and Better Bookings

One of Jägermeister’s Music Collective of 2023 for Notion 94, DJ and broadcaster Vanessa Maria talks embracing her moment and the importance of brands like Jägermeister supporting emerging DJs on the scene.

Off The Record: Feux

The north West London hailing artist lays bare the story of MAX MANTRA: a tale of Times Square billboards, Mick Jenkins collabs and creative freedom.

Instagram and Notion Present: Creators of Tomorrow 2023

Building communities around everything from fashion and beauty to fitness and mental health, meet our 11 next gen creators to follow: Aly, Asher, Claire, Eliza, Humz, Jade, Klaudia, Max, Maymah, Myla and Ro.

NIKS is Harnessing Dance Floor Catharsis On ‘Riding Senses’

The DJ, producer and co-founder of B.A.D talks discovering new sounds, her approach to crafting a set, and new self-released single, 'Riding Senses'.